SERMASki 2026

SERMA is hitting the slopes in Utah for our Annual SERMASki during the National Ski Areas Association Winter Conference!

In addition to skiing, we’ll be attending the NSAA conference to explore the latest trends in the ski and winter industry.

ITINERARY 

1/14/26:

• 7:30 am – 10:30 am: NSAA First Tracks/Breakfast
• 11:00 am – 7:00 pm: National Ski Areas Association Winter Conference
• 1:00 pm – 3:30 pm: Snowshoe tour
• 7:30 pm – 9:30 pm: Dinner at The Aerie followed by cocktails

1/15/26:

• 8:30 am – 4:00 pm: Skiing at Alta Ski Area
• 4:30 pm – 6:00 pm: Après-ski at The Igloo
• 7:30 pm – 9:30 pm: Dinner at Swens

All expenses and registration, including NSAA conference ($425), snowshoe tour ($79) & skiing (prices vary) are the responsibility of participants. 

• NSAA is offering full-conference registrants one complimentary Snowbird/Alta lift ticket, good 2-out-of-3 days, Tuesday, January 13 – Thursday, January 15. Attendees will be able to pick-up their ticket when they check-in at the NSAA registration desk.

• Snowbird is also offering NSAA attendees at least a 20% discount on posted online rates for additional lift tickets, rentals/demos & lessons.

LOCATION DETAILS:

1/14/25:

NSAA Conference 

Cliffs Lodge
9320 Cliff Lodge Dr

Snowbird, UT 84092

Snowshoe Tour 

Creekside Lodge, Level 2
8880 Gad Valley Dr
Snowbird, UT 84092

Dinner

The Aerie
Cliffs Lodge, Level 10
9320 Cliff Lodge Dr

Snowbird, UT 84092

_______________

1/15/25:

Annual SERMASki

Alta Ski Resort
Collins Lift at Wildcat Base
Highway 210
Alta, UT 84092

Apres-Ski 

The Igloo

Snowpine Lodge

10420 Little Cottonwood Rd
Alta, UT 84092

Dinner 

Swens

Snowpine Lodge

10420 Little Cottonwood Rd
Alta, UT 84092