The Sports and Entertainment Risk Management Alliance (SERMA) is THE risk management association devoted entirely to the sports and entertainment industries.
SERMA is an organization of risk managers, claims managers, general counsels, outside counsel and other associated professionals who work in the sports and entertainment field. Our mission is to continue to be the world's foremost resource for information and networking in the sports and entertainment risk industries. We are driven to provide a respectful, transparent and inclusive dialogue where members can share ideas, best practices and strategies in managing risk and claims.
SERMA is a marketplace of ideas for those in the sports & entertainment risk and claims industry.
We provide educational & networking opportunities that promote relationship building & individual growth
Defense counsel, third-party administrator professionals, brokers and service providers


Join us for SERMA®’s virtual Town Hall! Don’t miss out on the opportunity to engage with SERMA Creative Director and S1 Medical Chief Operating...

SERMAPod is SERMA’s bi-weekly podcast addressing the hottest, most recent events and trends in the sports and entertainment risk management industry.
If you would like to host or be a guest of a SERMAPod, please contact us.

SERMA’s Advisory Board provides strategic guidance, industry insights and mentorship to SERMA and its members.
It is composed of risk managers from professional sports leagues, film studios and event promoters, alongside leading insurance carriers, brokers, underwriters, attorneys and claims analysts from prominent insurance carriers in the world.
SERMA forms strategic partnerships with businesses that have complementary strengths.
Through long-term, mutually beneficial agreements, we align our shared goals to drive innovation, reduce costs and define industry standards. These collaborations often involve sharing expertise, technology, intellectual property and networks.