The Sports and Entertainment Risk Management Alliance (SERMA) is the first risk management association devoted entirely to the sports and entertainment industries. It is an organization of risk managers, claims managers, general counsels, outside counsel and other associated professionals who work in the sports and entertainment field.
SERMA is a for-profit entity that reinvests its profits back into the alliance's mission.
To be the world's foremost resource for information and networking in the sports and entertainment risk industries. We strive to provide a respectful, transparent and inclusive dialogue where members can share ideas, best practices and strategies in managing risk and claims.
SERMA is a marketplace of ideas for those in sports & entertainment risk and the claims industry.
SERMA is a resource for sharing current trends and strategies as well as providing endless networking opportunities. These opportunities will present themselves both virtually and in-person events.
SERMA’s Advisory Board provides strategic guidance, industry insights and mentorship to SERMA and its members.
It is composed of risk managers from professional sports leagues, film studios and event promoters, alongside leading insurance carriers, brokers, underwriters, attorneys and claims analysts from prominent insurance carriers in the world.
SERMA forms strategic partnerships with businesses that have complementary strengths.
Through long-term, mutually beneficial agreements, we align our shared goals to drive innovation, reduce costs and increase revenue. These collaborations often involve sharing expertise, technology, intellectual property and networks.
